LAYOUT DESIGN | DATA VISUALIZATION | TYPESETTING | GRAPHIC DESIGN
Display of Front and Back Cover
This redesign of Roots Canada's 2020 Annual Report creates a better viewing experience for the reader. In order to make a previously dense annual report easily digestible, the new version includes text hierarchy, images, and data visualizations to convey important information. The design elements chosen aim to convey Root's vision of "inspiring the world to experience everyday adventures with comfort and style."
DESIGN
The previous annual report was straight black text on white paper without color, images or data visualizations.
PROCESS
Research of Root's Existing Brand
Visual Style Guide and Photo Reference
Style Guide for Revised Annual Report
