IDENTITY EXPLORATION | RESEARCH | MOCKUPS
Andretti Autosports was in search of a new logo to be used for their transition into Formula One racing. A sleek, simple design that would easily be recognized on the side of a building or a car zipping around the racetrack was the goal.
These two options were produced as possible identities:
OPTION 1:
This option pulls shapes from their beloved existing logo.
The 3 stars represent their 3 generations and the blowing flag represents the speed associated with the family name.
Logo shown on proposed Formula One headquarters
OPTION 2:
This option represents the 3 generations with 3 different sized lines. These lines come together to form an A for Andretti.
Logo shown on proposed Formula One headquarters
Proposed logo options shown next to the previous logo